Interest in the extraordinary qualities of Bio-K+® probiotics among consumers and healthcare professionals in Canada, the United States, Europe and elsewhere continues to grow. Awareness of the health benefits of probiotics is rising dramatically, reaching a much larger group of consumers. Making better, more-informed, choices about probiotics is in the interest of consumers and those in healthcare. Bio-K+® products are available in health food stores, grocery stores, pharmacies, hospitals, and healthcare providers' offices across North America, and are expected to also be available soon in Mexico, Brazil, Argentina, and Europe. Bio-K+® is a proven, superior probiotic product whose time is now, whose future is bright, and whose potential is boundless.