Interest in the extraordinary qualities of Bio-K+® probiotics among consumers and healthcare professionals in Canada, the United States, Europe and elsewhere continues to grow. Awareness of the health benefits of probiotics is rising dramatically, reaching a much larger group of consumers. Making better, more-informed, choices about probiotics is in the interest of consumers and those in healthcare. Bio-K+® products are available in health food stores, grocery stores, pharmacies, hospitals, and healthcare providers' offices across North America. Bio-K+® is a proven, superior probiotic product whose time is now, whose future is bright, and whose potential is boundless.